How to Grow as a Technical Organization: What KindHealth’s Pursuit of RevOps Means for Our Brand and Customers

At KindHealth, we’ve taken steps to grow as a brand and better deliver on our promises to customers. Back in 2020, we finished a $4 million round of funding, and last February we announced our A2 funding round. We also recently announced our plans to expand by hiring talented individuals who understand our mission and values.

So, where are we now?

As a company, KindHealth has been growing at a rapid pace, with an influx in conversations with investors, expansion of our technology and platform, and a more comprehensive array of customer service needs.

Looking to the future, the next step for us is to bring on a revenue operations (RevOps) specialist. We view this as an amazing opportunity with the potential for explosive growth. The desire to expand and the decision to bring on RevOps personnel is something many companies and brands have faced across many industries.

Of course, the decision to hire is not always an easy one. How do you know if RevOps is a lucrative direction for you to go? How should technical teams make such a big decision?

The Case for RevOps and Maximizing Revenue Potential

Revenue Operations, or RevOps, allows businesses to consider and optimize marketing, sales, and customer success operations. This is done by taking a holistic approach to increase operational efficiency across the customer lifecycle to align the interests of departments and focus on targeted goals.

More simply, RevOps identifies the strengths and weaknesses of specific departments to maximize an organization’s revenue potential and reach its goals. In our case as a newer organization, RevOps offers us a unique opportunity to see what has been working well and improve on what could be better.

Customer interactions are particularly important to KindHealth, as one of our most prominent goals is to ensure customers feel they’re being taken care of every time they submit a medical bill, visit our website, or call a KindAdvisor. That feeling — that’s the KindHealth brand. The way we see it, RevOps fits perfectly into our long-term vision of how to grow as a technical organization.

RevOps and Your Company: What to Know and What to Ask

Here’s the truth. While RevOps roles lend themselves nicely to various organizations, these roles are not a one-size-fits-all fix for every problem. It’s essential to understand the role’s limitations as well as how to make the most out of having a RevOps specialist join your team.

There are a few key questions to ask yourself when gearing up to make this decision for your organization:

• Why might we need a RevOps role?
• Are there opportunities for improved communication between departments that are being missed?
• Are you struggling to define your market?
• Are you delivering the appropriate value to your customers that your brand promises?

These are all great reasons to consider bringing in a RevOps structure and recruiting the right people to implement it.

Finding the Right RevOps Candidate

The RevOps person you hire should be strategic, detail-oriented, and have experience doing exactly what the job title calls for: optimizing revenue. The best RevOps candidates are also good communicators and strong leaders — these qualities are particularly necessary because the role is centered around bringing the goals of work performed by multiple departments into congruence.

Applicants must be ready to hit the ground running, but you must be willing to give your RevOps team the resources it needs to succeed, be it software, high-level support, or adequate staffing.

New research and brand experiences about working with RevOps are being revealed all the time. As we grow and evolve, KindHealth is committed to sharing the lessons we’ve learned and the insights we’ve gained with other companies in a similar position.

Why KindHealth Is Looking to Implement RevOps

At KindHealth, we try our best to be self-aware and understand what’s needed to help our people thrive. While we’re seven years post-funding, we’re still a small, intimate, and readily maturing company.

We fundamentally believe there are ways we can consistently improve. There’s no right or wrong answer when it comes to finding the best path toward progress. Our team is always open to hearing innovative ideas centered around the consumer experience — ideas that concretely solve real-world problems.

Collaboration, problem-solving, and empathy are a large part of the KindHealth mission. We want people (RevOps specialists, designers, and otherwise) on our team who are willing to take time to understand the unique challenges our customers face. Understanding the fears and challenges of customers allows our team to build solutions that put customers at ease, improve experiences, and change the culture of health insurance in this country.

We Want to Navigate the Intricacies of Buying Health Insurance with RevOps

KindHealth has already helped thousands of Americans get insured and save hundreds of thousands of dollars on medical bills by finding errors. We make smart recommendations for health insurance and help people save money on prescriptions.

We want to help consumers navigate the intricacies of buying health insurance and believe that tapping into the resources provided by RevOps work is an excellent way to do this. We also believe that our culture as an organization is particularly compatible with the kind of work RevOps requires.

We’re a team. Our executives, managers, and owners all look for ways to support the staff and improve our overall business strategies. We all share the same goals, and we look for innovative ways to achieve them. Working together is in our DNA, and we welcome any opportunity to do it better.

While the idea of RevOps is a new venture for our brand, we believe in its potential and can’t wait to see where it takes us. Follow us on our journey.